The Eastman Dilemma

The Century Of the Self

Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

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The Century of the Self is a 2002 BBC documentary series that explores how Freudian and post-Freudian ideas about human nature were used by politicians and corporations to manipulate society and public values in the 20th century:

  • The series focuses on the work of psychoanalysts Sigmund and Anna Freud, and PR consultant Edward Bernays.
  • It uses film footage and an ominous narrative to describe how the development of psychology allowed social institutions to exert more control over people.
  • The series highlights the influence of Bernays, the inventor of public relations, on American culture, business, and politics.
  • The series has been described as thought provoking, well crafted, and engagingly paced.
  • It has developed a cult following and is available to watch on Amazon Prime Video.
Director: Adam Curtis
Writers: Adam Curtis
Stars: Adam Curtis • Robert Reich • Ann Bernays
59m
PG
2002
Documentary
Freud, Modernity, Power
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Madison Takes

Century of Self offers a variety of perspectives that are unique and interesting:

  • Critique of Consumerism: The film examines how advertising and consumer culture manipulate desires, which can align with conservative critiques of materialism and the loss of traditional values.
  • Historical Context: It provides a historical lens on the evolution of individualism, which can lead to discussions about the balance between personal freedom and societal responsibility.
  • Psychological Manipulation: The exploration of how elites use psychological insights to shape public opinion may appeal to those wary of media influence and governmental overreach.
  • Discussion of Power Dynamics: The film delves into the relationship between power, identity, and consumer choice, which can lead to conversations about individual autonomy versus collective control.
  • Skepticism of Progressivism: By highlighting the unintended consequences of progressive ideas on individual identity and social cohesion, it can provoke critical reflection on contemporary leftist policies.

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